As a person mostly interested in the clothing sections of Pride merch collections, I flipped through 101 pieces (mostly rainbow by the way) so you don’t have to, and I’m not impressed, to put it lightly. I’m sorry (no I’m not) but the Target superfans aren’t going to like this one: Don’t buy your Pride merch from Target. Definitely check out these products yourself and see what you think - but before you do that, here’s some takes from Study Break’s favorite transgender guy! Target: 0/10 As a transgender bisexual man, I used my “queer eye” to look into three companies I’ve enjoyed in the past by evaluating both their history and products. If you’re a part of the LGBTQ+ community, chances are you’ve heard the term rainbow capitalism - a term that describes the act of large companies profiting off of Pride merchandise without actually contributing help to the LGBTQ+ community in any material way.